Risk Free PPC
Long before we begin to construct a Bluefish Pay per Click (PPC) campaign, we ascertain our client's commercial goals and business metrics. Using these commercial goals and metrics, we are able to establish the Cost per Acquisition (CPA) model for the campaign. If the metrics are not available we will work with you to establish the CPA by running trial PPC campaigns.
The Contracted CPA model is still considered a rare pricing model for running PPC campaigns as it offers our clients a risk free, self-financing solution to generating incremental acquisitions (sales, leads, subscriptions etc...), through Paid Search Marketing. The CPA can be in the form of a monetary amount or a fixed percentage of revenue, or in some cases both.
By offering our clients a guaranteed fixed CPA, the onus is on us to deliver the required goals at the agreed CPA. As our revenue is directly proportional to the results achieved by the campaign, our clients can always rest assured that we will be striving to grow the number of acquisitions or revenue generated by the campaign.
We offer 2 versions of the Contracted CPA model:
- Black-Box Solution - Monthly spend less than £20,000
- Open-Box Solution - Monthly spend in excess of £20,000